Annica Doms, Studio Doms

Designer trained at Luleå University of Technology. During the internship at the architectural firm Ortner & Ortner in Cologne, interest was aroused in rooms, interior design and furniture. In connection with her degree project, Annica came into contact with TreCe and has since designed many products.

Annica’s thesis, Trash Kite, was awarded the “Designers’ Nobel Prize” Red Dot Design Award for its innovative form and German Design Award Winner 2020. Today, Annica is a design consultant at Studio Doms.

The collaboration with TreCe is based on relevant and well-thought-out design that supports every function, inspired by functional design from the past.

– In every tool, fitting and mechanical solution that each generation has accumulated, there is an ingenious function. The mechanics are at the center and the properties of the material have been cleverly taken advantage of. Manufacturing techniques and joining solutions are so clearly accounted for old things. They are not hidden behind tops and covers, but exposed. Often they are, perhaps for that reason, also so much more beautifully made.

– When everything is analog it helps me to scale away, to think clearly. When the trend reports explode I find my inspiration and color scales where trends don’t exist, among the lichens of the rocks, the straw of the field or the flowers of the garden.

Products that has been developed together with TreCe are Kite, Kite mini, Soft, Birdie och Ridge.